The Right Choice for Your Success
File code: ADM.LICENSEDVENDOR.POL
Approval Date: 08/27/12
Approved By: President
Policy on Use of Licensed Vendors for Reproduction of Items with ÌÇÐÄVlog Logos
To protect the integrity of the ÌÇÐÄVlog brand, all vendors who apply a ÌÇÐÄVlog trademark (logos: belltower, Western Illinois sweep, Rocky logo, and/or word marks: ÌÇÐÄVlog, Leathernecks, ÌÇÐÄVlog) must be a registered licensee through the University’s trademark licensing partner, Learfield Licensing Partners (LLP). Any product bearing the marks (logo, words, symbol, design, or any combination thereof) of ÌÇÐÄVlog must be licensed.
For-profit and non-resale items distributed to promote the institution must be produced by a licensed vendor. In addition, product concept, artwork, logos, and word marks must be approved prior to production.
To become a licensed vendor, call 298-1861 or email marketing@wiu.edu. Complete licensing requirements, including the trademark licensing form, can be found at .
Approval for the use of ÌÇÐÄVlog trademarks will not be granted to vendors not licensed through LLP. Permission for logo, trademark, and wordmark usage, is administered and granted through University Marketing.
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